Real-Time Distribution Case Study, Week 74: A little bit here. A little bit there.

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The last few weeks have been a pause-point for Phoenix, Oregon.

Waiting on data.

Wrapping up virtual cinema.

Releasing on all digital platforms, DVD and Blu-ray.

Full numbers for digital / DVD won’t come in for another month… although our distributor is pushing their partners to deliver sooner.


So now…

we breathe. And start over.

So far we’ve done: a 60 city national RV tour, a covid-pivot to release through virtual cinema, and a traditional digital release.

Even with all the above plus international sales, expected revenues over the next 12–18 months may still not be enough to break even.


we will again try something new.

This will be slower. We’ll build, grow — not burn out…

One at a time. A little bit here. A little bit there.

Just like a “normal” business when they are growing?

…without all your eggs in one basket, as is so often the case with film.

♡ Annie


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