Release Distribution Case Study, Week 55: One Month Away
Annie Lundgren
It’s exactly four weeks out from opening weekend… and lots of things are in the works.
- Publicity /Press — radio, tv, print interviews
- Reviews — sending screeners to critics
- Social — ramping up event pages, ads, and engagement
- Raffle Box / Coaster campaign
- #myphoenixstory campaign — launching next week
- Perfect Game — 300 tickets campaign — launching next week
- XBowling Bowl-to-Win contest
Theaters have started putting up ticket links and we’ll start pushing advance ticket sales. The trailer has already been running for a couple months in most locations.
In parallel with theatrical, the distributor is starting to pitch Cable, SVOD and other domestic platform sales. The film master is in the QC process with the digital aggregator for the delivery to TVOD platforms (iTunes, Amazon, etc.) for the June digital release.
Our foreign sales agent is at the market in Berlin and has offers from a few contacts he presented the film to at AFM in November. This is great news.
Now that I’m done with my multi-week raffle/coaster shipping project, I’ll refocus my efforts helping the team with the other campaigns. Specifically, the XBowling campaign is in my court.
♡ Annie